Blog

On DJing, music, productivity, professional growth, and personal journey

Later Ctrl + ↑

Reflecting on my CDs DJ past (glad that’s over!)

Oh, check this out! This picture is intriguing—not just for my baby face or the Stanton CD players (Stanton!), but also for that folder filled with disks.

I remember having to manually “burn” each disk, creating covers for all of them: typing titles and tempos into a Photoshop template, printing, cutting, and carefully inserting them into the CD folder. It was quite a laborious task. Fortunately, the era of CDs in the DJ market didn’t last too long.

This photo dates back to September 2011, taken by Alexey Druzhinin. Huge thanks to him for capturing this moment!

 No comments    57   2018   Behind the scenes   DJing

Laidback Luke on music sales

Laidback Luke

This is brilliant. Today, Laidback Luke uploaded a new vlog episode where he is telling about ripping of tracks on SoundCloud. And by the end of the video, here is what he said about the music sales (watch at 11:55):

“So I started this vlog by telling you that I run my own record label, I even run my publishing company, so why would I promote this type of stuff [ripping off tracks on SoundCloud]? I need you to realise right now is that music is mainly promotion. The amount of money that is earned by selling your tracks is way less than back in the days. The most important thing is that your name gets spread, and because the money is in performing mostly, it’s always good to get your name out there.”

Music is mainly promotion. The most important thing is that your name gets spread.

This is exactly what I was written about in my The truth about music sales advice, and I’m happy that such a credible artist like Laidback Luke confirms it from his experience as well. By the way, all of his vlogs are amazing, make sure to check it out if you haven’t seen it yet.

Read also: Ace Ventura on social media

 No comments    265   2018   Finance   Marketing   Music Industry   Quotes

Video from my talk @ Audio School, 05.12.2017

In December, I gave a talk at the Audio School in Moscow, where I shared my personal experience as a musician, and now it’s available on YouTube as well.

The video is in the Russian language, but you can still watch it with the subtitles:

00:00 Intro
03:56 Expectations and why they are important
08:02 Studio: how to avoid writer’s block
14:05 Release: what to do with music next
24:26 Audience: why artists need it
39:23 Routine: how to organize things

It was my first public performance where I had to say something, and I was terribly nervous. There is a lot to work on in the future: intonation, gaze, posture, and all that. Right now I look pretty dull.

However, this doesn’t make the information less valuable, so if you’re a beginner musician – definitely watch it.

I would be happy to give a talk at a conference, electronic music school, or any other music-educational event. Please get in touch if you would like to invite me as a speaker.

See also photos from this talk.

The evolution of SoundCloud design over time

Oh, found some screenshots of the old SoundCloud, check out the design.

This is May 2012, but the service seemed to look like this since 2010:

At the end of 2012, they rolled out a redesign, and it looked like this:

And from 2017 — like this:

I remember with each redesign there were tons of dissatisfied users asking to revert everything back, even creating some petitions. But now, looking at the old screenshots, I don’t understand how we even used it, the original design looks so dated!

Also, in the latest screenshot, it indicates that my tracks and podcasts on SoundCloud have amassed half a million listens. On one hand, it’s a respectable number, but on the flip side — it took a lengthy five years. That’s just the reality of it.

 No comments    240   2018   SoundCloud

Feedback for Chemical Sunday by Aranyo & Edessey

We just finished our track and I will be very appreciated if you can give a slight feedback.

Edgar Zbucinsky

Edgar, technically speaking, this track is great: it has a decent sound design and quality production. Mixdown is fine too. Mastering is probably a bit overcompressed, but it’s a matter of taste.

I’m going to comme onnt the content part only, and I have to warn you that it’s very subjective.

The first thing I’ve noticed is the too repetitive pattern. You can especially hear it if you navigate through the track by a 8-bars long intervals. Here’s a short screen capture to just to demostrate this:

Notice that sound on a strong beat that comes along with the crash cymbal. The repetitions are too obvious, it gives a feel of a draft: it seems that either this is a ground for something more or the author was simply too lazy. Try to make variations, somehow catch the attention of the listener.

Because of such monotonous sound and smooth build-up, the track seems old-school: such a Psychedelic Trance that was done in 2005’ish. It’s not bad itself, it’s not good either. For example, in Progressive, such monotony and smooth development is a feature of the genre, so it’s rather good. I do not know here, but maybe it makes sense to ask yourself whether there was such an idea here.

I also think that there is not enough drive in the track. This is Psytrance, after all, it should make you wanna dance! Perhaps it’s a rhythmic picture, perhaps an emotional fullness. There must be a contrast between “dry” and “wet” parts, but here it is not.

Here are a few tracks from other cool guys, listen for comparison (also with the same tempo and key, 145 F #m):

I repeat that all of the above is my subjective opinion, not mistakes that must be corrected. Keep making music!

My A&R duties

“Please tell us about your duties in the position you have at the label: is your pay fixed, do you get paid a lot, how do you combine it with other things and how do you do it remotely, and how did you get the job? Maybe you can tell something else interesting that I didn’t ask?”

Konstantin Karpachev

About the label

The label I work for is called JOOF, an acronym of its founder, John ‘00’ Fleming. The label was founded in 1998 (celebrating its 20th anniversary this year!) and today is highly respected among fans of underground trance music.

JOOF consists of three sub-labels: JOOF Recordings, JOOF Mantra and JOOF Aura. Each one has its own style. I’ll throw a couple of examples below to make it clear what we are talking about.

On JOOF Recordings we release progressive, trance, sometimes a little bit of techno:

On JOOF Mantra we have psytrance with a non-mainstream sound (secretly, Mantra will have a little rebranding, I’ll write more later):

On JOOF Aura we have progressive house:

My role

My position at the label is formally called A&R-manager, and I’m in charge of artists and repertoire.

Since the label is quite famous, a lot of artists want to release music here and send us their demos – a hundred emails a week. My main task is to listen to all the incoming demos and decide what fits and what doesn’t.

If the track fits our labels, I add it to Trello and we discuss it with the team there. The final decision on each track is made by the boss, John Fleming. In this sense, I act as a “filter”, first passing everything through myself, and only putting the best demos up for discussion. From my experience, it’s about 1 out of 200~300 demos.

Managing a record label duties with Trello

In addition to that, I also communicate with the artists on the label and help with internal communication. In a nutshell, that’s it.

How I got the job

I got the job almost by chance: I just received an invitation letter and I took it. I hadn’t even thought about such a job before.

I had already released a few of my own releases on JOOF Recordings, so I had a trusting relationship with the label. I don’t know what criteria I was qualified for the position, but later the general manager said that he liked my writing and blogging.

I won’t tell you about the pay – that’s confidential information between me and the label, which I’m not going to disclose. And as for the how to manage everything, that a whole another topic.

How I use to-do lists

In the end, I will share an experience about what all this has given me. Working as an A&R allowed me to look at the industry “on the other side of the border”, gain new experience, reputation, and acquire hundreds of new contacts. If you are a musician and have an opportunity to work for a record label, I recommend you to take this chance.

All in all, I don’t know how such stories can be useful to anyone, but if you are interested in anything else about labels or the music industry, feel free to comment below and I’ll do my best to answer.

Key Lock, Master Tempo, and the sound quality

I mix using Traktor and a MIDI-controller, and often I play a track faster or slower than its original tempo. And while I’m doing this, I hear a very noticeable distortion especially in the low-end area, it’s like the bassline loses all the juices. Technically, I realise there is some interpolation happening or something. But as far as I remember, when I mixed on a Pioneer mixer DJM-800 and 2000NXS, there was nothing like this. So, my question is: how to avoid this? Should I mix in Ableton instead if there is no such stretching issue? By the way, I’m using Key Lock to keep the original pitch of the track.

Sergey Khivuk

Sergey, it’s all about the Key Lock function you use. Pioneer calls it Master Tempo, but it works the same. I’m going to call it Master Tempo too, just to avoid confusion.

You see, tempo and pitch are two physical properties that bent together. Slowing down the tempo lower down the pitch, and increasing the tempo raises up the pitch.

Let’s listen to a few examples with a vocal song to get a better understanding of what’s happening. Here is the original song:

If we significantly increase the tempo, the voice will sound like a hamster on steroids:

And if we significantly decrease the tempo, Lana will sound almost like a man:

Notice duration of these samples: it’s the same fragment, but in its original tempo it’s 29 seconds long, in the increased tempo — 18 seconds, and in the decreased tempo — 46 tempo. So the tempo and the pitch does bend together, indeed. Nothing fancy so far.

Now let’s turn on the Master Tempo function. I’m using Ableton to emulate this, but on Traktor and Pioneer gear it would be the same:

On a higher tempo, we certainly hear that Lana sing faster whilst her voice timbre remains almost clear. Well, at least not a hamster-like in the pitched-up example above.

Now let’s do all the same but with Psytrance. Here’s a track from Lyktum, 140 BPM, D#m:

Here’s the same fragment, but at 150 BPM:

It’s got about a semitone higher and the energy has changed, but still quite alright.

And now also 150 BPM, but with a Master Tempo emulation to keep the original pitch:

This is awful. The bass is fuzzy, and mids and highs aren’t clear — it’s like listening to a 64 kbps MP3 (FYI, the samples uploaded here are in 320 kbps). I guess this is somewhat what you are experiencing?

Let’s recap:

  1. For vocal and non-dance music like Ambient, the Master Tempo feature might work, potentially.
  2. For all electronic dance music, including Psytrance, the Master Tempo is certainly a no-no.

Keep in that that Master Tempo always altering the sound and decreasing the quality, sometimes it’s just more audible, and sometimes less. Even Pioneer states this:

“The sound is digitally processed, so the sound quality decreases”. Pioneer CDJ-2000 User Manual, page 15.

To avoid quality loss, simply don’t use Master Tempo and try to mix tracks with roughly the same tempo. If you mix a 140 BPM track with a 142 BPM track, that’s fine. If you mix a 140 BPM track with a 148 BPM track, the pitch change will be noticeable.

On average, every ±6–7 beats per minute lowering or raising the pitch for one semitone. For example, a 145 BPM Cm lower down to 138 BPM would Bm. Or, a 140 BPM D#m increased to 146 BPM would Em. Hence why it’s a rule of thumb to mix the tracks within the 2–3 BPM difference tops.

I hope it makes sense.

Read also: Harmonic mixing

 No comments    8451   2017   Advice   DJing

Where to begin

Hey Daniel, I hope you are doing well. I have a small question, maybe you can help me. I am attempting to get into the production side of things. I feel very intimidated starting out and do not really understand where to begin. I have just purchased FL studio and a midi keyboard. I have seen some videos on youtube. Are there any certain videos books people, services, or programs that helped you get started and feeling confident in what you are doing?

Horace Hess

Horace, I remember my first production experience: I had no clue what I was doing and how things work for years, it was frustrating indeed. I know your pain.

I could name you a few dozens of magazines and educational resources, but frankly, I think it would only confuse you even more. You see, back in the days, there was no much information available in the public domain so every manual or article was considered useful. Today, we have the opposite problem: there’s too much of everything, but not all of that is really needed especially when you just getting started.

So instead of naming you any specific sources, I would suggest you particular topics — hopefully, this will help you to get at least some structure, a vector for your learning path:

DAW Master your workstation first: how to add channels, how to route signal, how to insert plugins, etc.
Tools Learn everything you’re going to deal with: the principles of audio and MIDI, what each instrument and device does, how samples work, and so on.
Music theory Get familiar with the keyboard, notes, rhythm, tempo, arrangement and other music theory basics that necessary to build a track.
Sound design Make your own sounds by learning oscillators, filters, envelopes, modulation, and other synthesis and processing techniques.
Mixing Learn how to put all of those sounds in a 3D space by balancing the levels, panorama, frequencies.

If you just want to make a decent track, these topics should be enough. And of course, practice, practice, and practice: each finished track gives you a new experience and makes you more confident. Feel free to come back with more specific questions once you get any.

Also, I’m planning to make a full educational course that will be covering all of these and many more topics. Although it’s too early to give any estimate when it’ll be available, keep an eye on my blog if it’s potentially interesting to you.

Read and watch also:

 No comments    222   2017   Advice   Production
 No comments    178   2017   Audio School   Gigs   Gigs photo   Russia   Talks

Ace Ventura on social media

Yoni Oshrat aka Ace Ventura

Ace Ventura gave an interview to a South African-based Psytrance portal Psymedia.co.za, and here’s what he said about social media:

Psymedia: You’re incredibly active on your social media channels. Is it an important role?
Ace Ventura: It’s not just important, its a must. With the overflow of so many new producers around, combined with the short attention span of this generation, making music, as good as it is – isn’t enough. If you want to actually be heard you must get yourself out there and let the public know about it.

Being active on social media is not just important, it’s a must.

It’s nice to see a confirmation of what I’ve been written before by such an experienced artist, it makes me think I’m on the right way. And it’s a lesson for upcoming producers around as well.

Read and watch also:

Earlier Ctrl + ↓
© Daniel Sokolovskiy, 2025
Powered by Aegea