Interview for LabelRadar

I had the privilege of giving a short interview from the label manager’s perspective to LabelRadar, a platform for streamlining demo submissions.

I like this question:

Question: How important is an artist’s image and branding in today’s music industry?

Daniel: I wish it’d be otherwise, but branding is important. Social media are still king, even though it pains me to say that. Establishing a good online presence and building a strong fanbase is equally, if not even more important than making good music in the first place. Modern technologies lowered the entry barriers so everyone can be a music producer or a DJ now, but at the same time it created a lot of “noise” and one has to break through in order to stand out. And sometimes, music alone is not enough for that.

Read the full interview on the LabelRadar’s blog:
blog.labelradar.com/interview-daniel-sokolovskiy-joof-recordings