Back in the late 90s and early-mid 00s, there were websites, email, and blogs which you could read either directly on the site or by using RSS. That’s basically how content distribution worked. You’ve put something on the web, and people read it if and when they wanted.
Today, the majority of content seems to be in social media, and no surprise since Facebook alone has almost 3 billion active monthly users. So it seems natural that many of public figures, music producers and DJs included, focus their energy and post everything here.
But, to be honest, I’ve never been a big fan of social media. The fact that the content you work hard is owned and controlled by some companies and algorithms is worrying to say the least. I’m fortunate to have certain skills allowing me to run my own blog where all my content is safe from those corporates, but still there are just too many things I don’t like in social media: from censorship to selling users data. Frankly, to me, social media seems to be less and less ethical to use.
That makes me think whether I should use social media for my public communication at all. I mean, I clearly don’t like doing so, but do I have to? For music producers and DJs, audience is the most valuable asset, any marketer can tell you that. But should we really rely on social media for gathering people, for letting them know about our work?
I wonder what do you guys think about a sort of ”web 1.0” with plain and simple RSS feeds and emails instead of Facebook, Instagram etc? Would you still follow the artists you like in such a way? Or there is no way to get around without social media for artists?
I totally get that other people might have different opinion on that so I’m curious to hear yours.
P.S. Added a few hours later.
Ironically, this post I’ve put on Facebook got more engagement than any of my typical post. I’ll just add a link here for the archiving purpose.