Cubixx on marketing

Matthias Sperlich, also known as Dj Cubixx and the head of Iono Music, gave an interview to Mushroom Magazine talking about his love of the Psychedelic Trance and about the music industry.

I’d like to highlight one particular part:

“Reality is that people who work in the music industry need to be paid the work they do. Whether it’s as artists, promoters, label owners. Nobody can survive on fresh air. Marketing is a necessary tool to spread the word in this global scene – to keep people engaged and attract a new generation.

Of course, we do it for the love and the passion, and sacrifice a regular salary with the benefits of a holiday, sick pays and unions – we do it for the love and because we believe in the power of music so much. But if everyone rips our music for free, and people don’t pay for tickets to parties, then the reality is we can’t afford to eat and pay bills, let alone maintain our studios, so we’d eventually be forced to quit.”

Marketing is a necessary tool to spread the word in this global scene – to keep people engaged and attract a new generation.

This is essential to understand for all nowadays producers. I know many think that music speaks for itself and marketing is bullshit for commercial music only, but the reality is you as a producer have to do some efforts — quite a lot actually — if you want to be heard and pay bills for the work you do.