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Where to follow, listen, watch, and support me

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You can also subscribe to this blog by RSS.

Follow me on social media

Facebook is my main news hub where I share upcoming releases, gigs, photos, videos, and blogs. Typically, I post 3–5 times a week.

Telegram and Twitter duplicate what I post on Facebook, with occasional extra content.

On Vkontakte, I write in the Russian language for my fans out of from Russia and CIS.

I also upload vlogs and gigs videos on YouTube and share travel photos, selfies, and studio routine on Instagram.

“Should I post in every social media?”

As a music producer, should I post on every social media? Is it worth posting the same content on different social channels? Should I treat them differently? How frequently to post?

Mike L.

I used to think that as many social websites you use as better. Several years ago I would say “yes”, you need to be on Facebook, Twitter, Vk, LinkedIn, Pinterest, Instagram, Telegram, Snapchat, Viber, YouTube, Vimeo, HearThis, ReverbNation, Google+... did I forget to mention anything?

Now, I’m saying this: you should be only on those social websites at which you certain you can handle it at 100%. And by that I mean constantly posting and working with the audience — not just once in three months when your new EP is out, but daily or at least weekly. Consistency is the key here.

Let’s say, could you post on Snapchat a few times a day, every day, without sacrificing your other duties? If the answer is “no”, you probably shouldn’t even start then. Remember that semi-alive public pages are even worse than their absence.

The importance of building a fan base

If you just started building your web presence in social media, I’d suggest starting off at least with Instagram and Facebook. The rest depends on your time, your audience demography, and your creativity.

If you still have any question, feel free to drop a line in the comment box below.

Read also: my experience of managing social media with Amplifr

 27   2017   Advice   Marketing   Social media

This post is a part of the “Advice” series. I’m happy to advise on such topics as music production, sound design, performance, management, marketing, and career advice in the music industry and beyond. Send me your questions via Google Form.

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