“Should I post on every social media?”

As a music producer, should I post on every social media? Is it worth posting the same content on different social channels? Should I treat them differently? How frequently to post?

Mike L.

I used to think that as more social websites you use as better. Several years ago I would say “yes”, you need to be on Facebook, Twitter, Vk, LinkedIn, Pinterest, Instagram, Telegram, Snapchat, Viber, YouTube, Vimeo, HearThis, ReverbNation, Google+... did I forget to mention anything?

Now, I’m saying this: you should be only on those social websites at which you are certain you can handle it at 100%. And by that, I mean constantly posting and working with the audience — not just once in three months when your new EP is out, but daily or at least weekly. Consistency is the key here.

Let’s say, could you post on Snapchat a few times a day, every day, without sacrificing your other duties? If the answer is “no”, you probably shouldn’t even start then. Remember that semi-alive public pages are even worse than their absence.

The importance of building a fan base

If you just started building your web presence in social media, I’d suggest starting off at least with Instagram and Facebook. The rest depends on your time, your audience demography, and your creativity.

If you still have any questions, feel free to drop a line in the comment box below.

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Since 2015, I’ve run an advice section giving my experience and answering readers’ questions on music production, DJing, performing, marketing, management, and other aspects of the music industry. The purpose of the series is to spread knowledge and cultivate professionalism in the music industry. The advice series works simply: you send me your questions, and I answer them with a blog post when I have something relevant to say. Send me your questions via the form.

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“Should I post on every social media?”