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            "id": "648",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/energy-buildup\/",
            "title": "When to lower or raise energy level of a DJ set",
            "content_html": "<div class=\"advice-question\"><p>Please explain the theory <a href=\"\/blog\/all\/energy-mixing\/\">about energy levels<\/a>. Why lower it, and when? And when to raise it? How do you know it doesn’t work because it’s boring and needs to be more exciting or because everyone is tired and needs to be calm?<\/p>\n<p>Ilya Birman<\/p>\n<\/div><div class=\"advice-question\"><p>I’ll try to make it even harder. How do you know the right energy mix when you can’t see the dance floor? The audience changes in the visibility area with some delay about the playing tracks.<\/p>\n<p>Roman Mantcev<\/p>\n<\/div><p>Ilya, to answer these questions, first of all, you need to understand the types of events and tasks of DJs clearly. You would also need to consider the specific behaviour of people depending on the musical genre, psychology, geography, location, age of the audience and a dozen other factors.<\/p>\n<p>In addition, “reading the dance floor” is based mainly on hypotheses: if you do action “A”, then people are expected to respond with the consequence of “B”. With experience, you begin to notice such actions and effects, but even with all the arsenal of skills and tools, it’s still educated guesses.<\/p>\n<p>So I will tell you only a few typical scenarios in clubs and general principles of energy control in them.<\/p>\n<h2>Teasing<\/h2>\n<p main>Let’s say a DJ opens the event. Let’s say it’s a proper DJ who knows that it’s better to play something deep relative to the peak time of the event in his opening set.<\/p>\n<p aside><a href=\"\/blog\/all\/warm-up-djs-video\/\"> About warm-up DJs<\/a><\/p>\n<p>A frequent mistake of a beginner in this scenario: the whole set playing at the same energy level. That is generally okay, but such DJ sets can seem boring, and people will remain standing along the walls, as in a school disco.<\/p>\n<div style=\"max-width: 720px;\"><div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/energy-flat-en.png\" width=\"2276\" height=\"1466\" alt=\"\" \/>\n<div class=\"e2-text-caption\">The whole set at one energy level can seem boring<\/div>\n<\/div>\n<\/div><p>I prefer when a DJ can raise and then return energy in time. That’s what I call “teasing.” This way, a warming-up DJ says, “Guys, it’s coming!” but not going further, just giving a hint.<\/p>\n<p class=\"quote\">A warming-up DJ kind of says, “Guys, it’s coming!” but not going further, just giving a hint<\/p>\n<p>I would advise you to mix the current energy level with the higher energy level at about 5:1, i.e. to put one more intensive track every five regular ones. Of course, this is not the “golden rule”; these numbers are here to illustrate the idea.<\/p>\n<div style=\"max-width: 720px;\"><div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/energy-teasing-en.png\" width=\"2276\" height=\"1466\" alt=\"\" \/>\n<div class=\"e2-text-caption\">The teaser kind of hints that there will be something more banging tonight<\/div>\n<\/div>\n<\/div><p>Now, on how to understand at what point to increase energy. An indirect sign of this is when people moved from nodding their heads at the bar to a shy stomping leg on the dance floor. And also when the girls came out on the dance floor. I will probably be accused of sexism, but it is true: a group of even a few dancing girls is likelier to involve the guys standing aside than the opposite!<\/p>\n<h2>Contrast<\/h2>\n<p>Now let’s assume the DJ is playing in the middle of the night. If you’re a headliner and you know that most people are here to hear you, it’s very tempting to “go full blast” or to play the whole set as intensely as possible. And some people build up their energy throughout the DJs set, so it goes something like this:<\/p>\n<div style=\"max-width: 720px;\"><div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/energy-no-break-en.png\" width=\"2276\" height=\"1466\" alt=\"\" \/>\n<div class=\"e2-text-caption\">A set with constantly increasing energy might seem boring<\/div>\n<\/div>\n<\/div><p>That in itself is not a bad thing. It may be appropriate in some music genres with a particular audience; if the artist’s name is big enough, people likely will listen to the end. But in my experience, you shouldn’t.<\/p>\n<p>Such a set can seem too intense and, consequently, too monotonous. It’s like a manic car chase scene in a blockbuster movie. It’s usually nice because of its intensity, but imagine that intensity during the whole duration of a film; you’ll probably get bored in half an hour.<\/p>\n<p>I advise you to build up your sets in the middle of the night not linearly, but in a kind of sinusoid, like a “serpentine” way:<\/p>\n<div style=\"max-width: 720px;\"><div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/energy-sinewave-en.png\" width=\"2276\" height=\"1466\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Serpentine-shape helps to evenly distribute resources and guide people’s attention on the dance floor<\/div>\n<\/div>\n<\/div><p>How to understand at what moment to lower the energy: if you play the most potent hit tracks, and the people react weakly or move to the bar at all.<\/p>\n<p>The contrast is the key here. The differences in energy levels create contrast, an incredible tool for holding the listener’s attention. You can create contrast not only by energy differences but also by alternating <a href=\"\/blog\/all\/my-dj-playlists\/\">mood and structure<\/a>) of the tracks.<\/p>\n<p class=\"quote\">Energy changes create contrast, and it’s an incredible tool for holding the listener’s attention<\/p>\n<p>According to my observations, phrases like “that DJ held the dance floor for two hours!” usually refer to this kind of DJ set.<\/p>\n<div class=\"question\"><p><b>The calm before the storm<\/b><br \/>\nUsually, during a DJ set, I plan several tracks ahead of time. I also try to think in bundles rather than individual tracks and think like this:<\/p>\n<p>“Okay, it would be cool to play this track in about ten minutes and then go from there to that track. That’s a powerful track, and it’s playing pretty intensely now too. If I play that track now, it won’t have the desired effect. So I’m going to give the floor a little break, and then I’m going to play this one.<\/p>\n<p>For example, listen to my set with JOOF Showcase. You can hear it there when I put the more relaxed tracks before the series of more powerful ones:<\/p>\n<div class=\"sc-wrap\"><iframe width=\"100%\" height=\"20\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/665073590&color=%23ff5500&inverse=false&auto_play=false&show_user=true\"><\/iframe>\n<\/div><\/div><p>Roman, now to answer your question: you don’t have to see the whole dance floor to direct its energy. Usually, I keep my eyes on small groups of people throughout the night. Depending on the size of the venue, the light intensity and the number of people, I try to keep five or ten groups in my head – usually enough to understand what’s happening on the dance floor.<\/p>\n<p>For example, some trio actively danced in front of the stage for the first half hour and then moved to the bar. “Did they go for water, or did that track not work for them? Where did that guy with the glasses go?” – These are all small but significant signs I try to pay attention to.<\/p>\n<p>That said, you’re right to point out that the audience in the DJ’s line of sight changes periodically. I call it rotation.<\/p>\n<p>Rotation is when some people leave the dancefloor (to the bar, toilet, or another part of the club), and others come in their place. A slight rotation is a good sign because more people are actively involved in this way. It’s much worse when some group is standing at the bar and stays there – probably, the DJ still needs to get their attention. So when I’m in the DJ booth, I look at the people standing behind or on the sides of the dancefloor as well.<\/p>\n<p>Perhaps there are extreme cases when the DJ can not see people <i>at all<\/i>, but in my practice, this has yet to happen, so I can not comment on this situation.<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1200\" data-ratio=\"1.5\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/astrix-in-moscow-3.jpg\" width=\"1200\" height=\"800\" alt=\"\" \/>\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/0027dl.jpg\" width=\"1200\" height=\"801\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\">There are about a thousand people on the dance floor, but by focusing on small groups or even individuals, I understand how to build energy further. Izvestia Hall, 2018-2019<\/div>\n<\/div>\n<p>Finally, I would say that “reading the dance floor” – the ability to put the right track at the right time – is the most challenging part of the DJ craft.<\/p>\n<h2>Bonus video<\/h2>\n<p>In 2018, John Fleming gave a fantastic video interview to the Digital DJ Tips channel, in which he talked about how he prepares for his sets <a href=\"\/blog\/tags\/open-to-close\/\">open-to-close<\/a>. It’s a great video with lots of insights – watch the whole thing:<\/p>\n<div class=\"e2-text-video\">\n<iframe src=\"https:\/\/www.youtube.com\/embed\/mIRkJ8rh4lU?enablejsapi=1\" allow=\"autoplay\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n",
            "date_published": "2022-12-01T16:58:36+01:00",
            "date_modified": "2023-01-13T20:12:46+01:00",
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                "Advice",
                "DJing",
                "John 00 Fleming"
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            "_date_published_rfc2822": "Thu, 01 Dec 2022 16:58:36 +0100",
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            "id": "800",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/fleming-on-genres-and-energy-levels\/",
            "title": "Fleming on genres, naming, and energy levels",
            "content_html": "<div class=\"e2-text-video\">\n<iframe src=\"https:\/\/www.youtube.com\/embed\/ccI1VS5M1qQ?enablejsapi=1\" allow=\"autoplay\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<p>In 2020, John 00 Fleming gave an interview with the Finish More Music YouTube channel, and I wrote out some interesting parts from it.<\/p>\n<h2>On stepping away from genres<\/h2>\n<p>What I’ve learned recently is to step away from genres because if you get tied up in a genre, there’s a thing that you had to be part of it. Stepping away from any genre gives you more freedom and it allows you to venture into different [musical] worlds and not being tarnished from the Internet people, like I was associated with Trance, for example. They expect me to play Trance but where Trance was originally in the underground world it’s very mainstream now and then you just letting Trance people down because I think I’m playing Trance and they call it something else. It just adds these layers and layers of confusion. So step away from it, people accept it plus they’re discovering new music by accident, so it opens you up to more audiences.<\/p>\n<h2>On renaming Global Trance Grooves to JOOF Radio<\/h2>\n<p>My old show was called Global Trance Grooves, I think it was 17 years old when I let it go. I should’ve let it go years before but I wanted to get Edition 200, it was so special to me. And it was like this switch from when the name change, the next month we saw the plays fly up, we saw it on DI.FM, on Soundcloud, Insomniac Radio came in straight away and took it on board which is a really big deal.<\/p>\n<p>Go and ask 16-year old kids, what is Trance to them. Even if you click through the Beatport 100 top-selling Trance tracks, that’s their introduction to Trance music and it’s predominately very powerful, uplifting, vocal, big arpeggiators, 138 BPM and it’s that sound, whereas I remember and you probably remember Trance for something completely different years ago. So by letting go off that, this is a generational shift, the sound evolved to what this sound is now, a big euphoric main room festival sound. Whereas Progressive House for example reminds me what Trance used to be, the Progressive Trance great days, Hooj Choons, Platipus, that stuff. So having the word ‘Trance’ was confusing. The old generation got it, singing appraisers for me ‘Yay John’s hanging onto that true spirit’, but the next generation would confuse, so I was losing the next generation. They’d see the word ‘Trance’ in a radio show and not even click through it just presuming it’ll be that vocal epic kind of sound. So just that simple realignment, getting rid of that genre tag, it just opened the doors.<\/p>\n<h2>On energy levels<\/h2>\n<p>Some of the DJs just want to start off with an impact, but if the energy is up here an hour or half an hour in, where do you go from there? You’re already there, so then it seems to go flat. If you’ve just been punch-punch-punch for an hour, that impact of that high energy does wear off. That’s why to me it’s like a journey, like watching a movie: if there’s a massive manic car chase scene with gunshots and everything going for an hour, you just lose interest in the film. It has to be broken up, so when the chase comes you’re like ‘Wow, I wasn’t expecting that!’, so you’ve impacted with the energy again.<\/p>\n<p>There is a lot more on the studio sessions and music industry, <a href=\"https:\/\/www.youtube.com\/watch?v=ccI1VS5M1qQ\">so definitely watch the whole interview<\/a>.<\/p>\n<p>Read also <a href=\"\/blog\/all\/fleming-penner-livestream\/\">Q&A with John 00 Fleming and Tim Penner<\/a>.<\/p>\n",
            "date_published": "2022-11-30T01:22:33+01:00",
            "date_modified": "2023-01-13T20:32:06+01:00",
            "tags": [
                "DJing",
                "John 00 Fleming",
                "Marketing",
                "Music Industry",
                "Quotes"
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            "id": "538",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/fleming-penner-livestream\/",
            "title": "Live Q&A with John 00 Fleming and Tim Penner",
            "content_html": "<p class=\"lead\">Livestream highlights<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/john-00-fleming-tim-penner-live.jpg\" width=\"1200\" height=\"746\" alt=\"\" \/>\n<div class=\"e2-text-caption\">The live stream’s banner<\/div>\n<\/div>\n<p>Two of my favourite artists, John 00 Fleming and Tim Penner, hosted a fantastic <a href=\"https:\/\/www.facebook.com\/john00fleming\/videos\/10155382649475927\/\">Q&A live stream<\/a> yesterday that was full of insightful information and motivational speeches that every producer (myself included) should know. Seriously, go watch that video if you missed it live. It’s 2-hours long, but it’s worth it.<\/p>\n<p>For those who don’t have two spare hours, I’ve written a quick summary to highlight some of the most important quotes from these two masters. And in such way, it’s also easier to come and read this again at any time.<\/p>\n<h2>On social media<\/h2>\n<p main>I feel sorry for the next generation. Running a specialist label you definitely get to work with super talented producers and DJs, but they can’t make a career because they don’t know how to handle social media or they not doing it whatsoever. And it pains me because that person should be on main stages on the festivals and have a fruitful career, but they haven’t because they don’t understand social media and not doing what they should be doing. \r\n<\/p>\n<p aside><a href=\"\/blog\/all\/ace-ventura-on-social-media\/\">Ace Ventura on social media<\/a><\/p>\n<p>Music is used to be first, and if you were a good DJ, you’re good to go. Now it’s the other way around. If you good at social media, your career will take off regardless of what you got behind you, the music comes afterwards. Nail the social media, and then worry about the music afterwards. It pains me to say, but that seems to be the way it is today.<\/p>\n<p class=\"quote\">Nail social media, and then worry about the music afterwards<\/p>\n<h2>On organising music<\/h2>\n<p main>I can only answer from me personally. I organise playlists as the tools that I need in hand. I never pre-plans set at all, I woke up to every single gig whether I playing an hour set or a 10-hour set, I never know what I’m going to play until I step up to the stage. But the way I’ve got my playlists it’s the musical tools that I know, let’s say ‘Progressive’ which is deep and melodic, you got ‘Progressive’ which is dark and driving, you got ‘Trance’ which is driving, ‘Psychedelic’ which is deep. <\/p>\n<p aside><a href=\"\/blog\/all\/organizing-music-library\/\">Organising music library<\/a><\/p>\n<p>I must have to have about thirty different playlists, but the key to me is learning the tracks. It’s identifying by looking at the track exactly what it’s gonna do as soon as you start playing it.<\/p>\n<p>Sometimes I secretly spy on other DJ’s playlists, when they come along playing before or after me and they got the USB connected to the players. It just pains me that some DJs will have just twelve tracks and nothing else on the USB. I couldn’t play like that!<\/p>\n<p>When you first get tracks you don’t really know how good is gonna be until you play it in a live situation. It might sound quite driving at home but when you play it a club it’s not driving, so when I get back from the gig the first thing I do is spend an hour just going through memorising what I played and adding the extra notes.<\/p>\n<h2>What makes a good warm-up set<\/h2>\n<p main>John 00 Fleming: The short and sweet answer is basically what you <i>[Tim Penner]<\/i> do. You got a respect the person that you warming-up for, you got to do your homework. And this is a big moment. What a lot of newbies think is their head is “Wow, this is my gig, this is my moment to shine, this is the moment my career going to take off!”, and they just want to play a headline set in that warm-up set. But it does the opposite, you just really upset the DJ you suppose to be opening for.<\/p>\n<p aside><a href=\"\/blog\/all\/warm-up-dis\/\">The importance of proper opening DJs<\/a><\/p>\n<p>The point is you’ve got to get people in the room, you got to keep your levels down. You don’t want to walk in a club when everything is just screaming at you and you can’t go to the bar, get a drink and hang out with your mates.<\/p>\n<p>You want to warm-up slowly, but then when everybody standing around the dancefloor that’s the magic moment — it’s knowing exactly when to drop a track that has a bit more energy or familiar track, and that’s when your levels come into play.<\/p>\n<p class=\"quote\">You got a respect the person that you warming-up for, you got to do your homework<\/p>\n<p>Tim Penner: It is a really important job to be the most humble artist in that room: you’re setting the mood and you’re setting the vibe for the night. And the thing is that people are too smart now. They may not know that you are the best DJ in the world but they know that fit that motive perfectly for the night, and you set what that whole night is supposed to be about, people know this.<\/p>\n<h2>On productions skills<\/h2>\n<p>When new artists come into it, there is something that cool and hot at the time and that’s what they wanna make. So it takes time to become a skilled producer, and they’ll start to make that genre. So what you see now is all those artists starting to get better, they started to sound like that generic sound from four years ago. And when I listen to such music, I’m like “it’s not current anymore, it would’ve been four years ago”.<\/p>\n<p>So the best turning point that also was for me is the hardest, is staying true to yourself but also looking ahead of the curve and seeing where the trends are going.<\/p>\n<p>Keeping close to what you wanna make and expressing yourself through music while becoming more skilled as a producer, but not going by trends and trying to cut them off. Those artists that are cutting edge and trying different things, they are the one that stands out now.<\/p>\n<h2>On balancing production and life<\/h2>\n<p>This balancing production is a battle that every artist faces whether you touring or not, balancing life, in general, can be really hard. That could be one of the biggest hurdles for an artist to get over. You know, you have a family, a spouse,  you have emergencies, and other things you want to do to fill your time with.<\/p>\n<p>And wheater it’s touring or Game Of Thrones, there’s a balance between life and work. And you need to find that balance. Everybody faces this battle, and I think it’s a number one reason why people give up.<\/p>\n<p class=\"quote\">You need to find a balance, it’s a number one reason why people give up<\/p>\n<h2>On the mixdown<\/h2>\n<p main>There are certain misconceptions about what makes a good track in the end. Mixdown and mastering, I think there are misconceptions about what that is, you know, a lot of artists will put sounds together and try to make a track and be like “well, we’ll fix it in the end”. But mixdown and mastering start at the very first sound that you put down, it’s very important to understand the physics of the sound and what you are trying to accomplish.<\/p>\n<p aside><a href=\"\/blog\/all\/what-is-the-sound\/\">What is sound<\/a><\/p>\n<p>One of the tricks with figuring out how to make music is how to make sounds sound full. A lot of people will just load their Ableton with a lot of sounds to make it sound full, when in fact the whole goal of making good-flowing music is to give each sound it’s own space to move.<\/p>\n<p>So that is actually a backward concept where you make a sound and you need to let that sound work its magic in its own space. It’s not fighting with other sounds, and that’s the key.<\/p>\n<h2>On sharing the knowledge<\/h2>\n<p main>A lot of people keep things in secret, and if anybody knows me that followed me over the years, I’m an open book. And I think being an open book, sharing your knowledge and helping people is the best way to strengthen our industry, as opposed to keeping it sheltered behind your own wall. <\/p>\n<p aside><a href=\"\/blog\/tags\/advice\/\">Advice series<\/a><\/p>\n<p>We want to be around for as long as possible, that genre and our feeling, and the way to that is to embrace young artists, help them to get over the hurdles so they gonna be there decades down the road.<\/p>\n<p class=\"quote\">sharing your knowledge is the best way to strengthen our industry<\/p>\n<p>Read also: <a href=\"\/blog\/all\/futurephonic-live-with-chris-and-regan\/\">Futurephonic live with Chris Williams and Regan Tacon<\/a><\/p>\n",
            "date_published": "2018-06-12T18:44:09+01:00",
            "date_modified": "2019-11-13T11:34:08+01:00",
            "tags": [
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                "John 00 Fleming",
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                "Music Industry",
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            ],
            "image": "https:\/\/dsokolovskiy.com\/blog\/pictures\/john-00-fleming-tim-penner-live.jpg",
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        {
            "id": "393",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/john-00-fleming-qa-talk\/",
            "title": "John 00 Fleming Q&A talk",
            "content_html": "<div class=\"e2-text-picture\">\n<a href=\"https:\/\/www.facebook.com\/john00fleming\/videos\/10154035278700927\/\" class=\"e2-text-picture-link\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/john-00-fleming-qa-talk.jpg\" width=\"1280\" height=\"720\" alt=\"\" \/>\n<\/a><div class=\"e2-text-caption\">John 00 Fleming doing his first Facebook live stream<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.facebook.com\/john00fleming\/videos\/10154035278700927\/\">John 00 Fleming Q&A talk<\/a>. John gave a nice almost 1,5 hours-long Q&A session prior to his set at Avalon and people asked a lot about the Trance scene which was quite interesting to listen. I like his advice for bedroom producers:<\/p>\n<p><i>“The best advice is to keep it as a hobby and stay in love of it because a lot of people think they gonna hit ‘X-factor’, like a quick romantic story. It’s like you get a track, three months later you gonna be touring around the world, and that’s how the magic happens. But it is much more than that. It only happens for certain people. You’ll get angry, you’ll get stressed if you think that. <\/i><\/p>\n<p><i>Sort your day-to-day life first, get your day-time job which pays your bills, and slowly invests some extra money in music. At some point, you’ll notice that your hobby will become more serious. But it takes a long time”<\/i>.<\/p>\n<p class=\"quote\">Sort your day-to-day life first, get your day-time job which pays your bills, and slowly invests some extra money in music<\/p>\n<p>Absolutely love it.<\/p>\n",
            "date_published": "2017-02-03T15:06:37+01:00",
            "date_modified": "2019-06-03T21:00:51+01:00",
            "tags": [
                "John 00 Fleming",
                "Marketing",
                "Quotes"
            ],
            "image": "https:\/\/dsokolovskiy.com\/blog\/pictures\/john-00-fleming-qa-talk.jpg",
            "_date_published_rfc2822": "Fri, 03 Feb 2017 15:06:37 +0100",
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