The truth about music sales (video)

A career as a producer seems very attractive: you release a track → it hits the Beatport charts and big playlists on Spotify → that’s it, you’re a superstar. At least the combination of the non-transparent nature of the music industry and the social media exposure of other artists’ success can create exactly that kind of expectation.

But what does releasing music really do? How much income can be earned from a track on a large curated playlist? What should one expect, including financially, when signing a release on a label?

All of this I’m talking about in a new video on my YouTube channel:

P.S. This is the video version of my advice written in 2016. If you prefer text over video, read the article: the details are slightly different, but the main message is the same.

Since 2015, I’ve run an advice section giving my experience and answering readers’ questions on music production, DJing, performing, marketing, management, and other aspects of the music industry. The purpose of the series is to spread knowledge and cultivate professionalism in the music industry. The advice series works simply: you send me your questions, and I answer them with a blog post when I have something relevant to say. Send me your questions via the form.

© Daniel Sokolovskiy, 2024
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