Daniel Ek on engaging the audience

Daniel Ek, co-founder and CEO of Spotify, gave an interview a few days ago and said the following:

The artists today that are making it realise that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.

One more time:

The artists today that are making it realise that it’s about creating a continuous engagement with their fans

The idea is not new and obvious, but in 2020 it is still relevant.

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