Wow, in the Apple Music for artists there’s now a number of shazams that shows how many people has been using Shazam app to identify my tracks. The last time I went there in 2018 (it was in Beta), there was no such thing:
I can’t see any practical application of this metric, though, so to me it’s rather just for fun.
Otherwise, of course, Spotify’s artist account is way better than Apple music in terms of information, clarity and usefulness of data. And that’s not even to mention the fact that Spotify has almost ten times larger number of streams.
That was me thinking whether it’s worth doing promo-campaigns targeted specifically for Apple Music. For myself, I made a conclusion: it is not worth it.